Investing 360 ONE IIFL Mutual Fund IIFL Wealth 360 ONE WAM

360 ONE Mutual Fund

From WebNotes, a public knowledge base. Last updated 18 May 2026. Reading time ~8 min.

360 ONE Mutual Fund is an Indian asset management company sponsored by 360 ONE WAM (formerly IIFL Wealth and Asset Management). The AMC was renamed from IIFL Mutual Fund to 360 ONE Mutual Fund in 2024 following the parent’s broader rebrand from IIFL Wealth and Asset Management to 360 ONE WAM. The AMC operates under SEBI registration and the SEBI (Mutual Funds) Regulations 1996 framework.

360 ONE WAM is one of India’s largest wealth management firms by AUM, with a focus on HNI and ultra-HNI client servicing. The mutual fund AMC operates as one of several activities under the broader 360 ONE WAM platform, which also includes wealth management advisory, distribution, PMS, AIF, and lending services. The mutual fund AMC’s AUM is approximately Rs 8,000-12,000 crore as of 2025, placing it in the mid-tier of the Indian mutual fund industry.

History

IIFL Wealth and Asset Management origins

The 360 ONE Mutual Fund traces its lineage to IIFL Wealth Management, founded in 2008 by Karan Bhagat and Yatin Shah as a wealth management firm focused on HNI clients. IIFL Wealth grew rapidly through the 2010s, eventually demerging from the broader IIFL Group (India Infoline Limited) and listing as IIFL Wealth Management Limited on the Indian stock exchanges in 2019.

The IIFL Wealth platform expanded into asset management through both organic launches and acquisitions, eventually operating PMS, AIF, and (after SEBI approval) mutual fund AMC activities.

IIFL Mutual Fund era

The mutual fund AMC operated under the IIFL Mutual Fund brand from its operationalisation through 2024, with schemes branded under the IIFL prefix.

2024 rebrand to 360 ONE

In 2024, IIFL Wealth and Asset Management announced a broader corporate rebrand to 360 ONE WAM. The rebrand reflected:

Strategic distancing from the broader IIFL Group brand following corporate restructuring.
Positioning of 360 ONE as a wealth-and-asset-management standalone brand.
Expansion ambitions beyond the original HNI wealth-management base.

Following the parent rebrand, the mutual fund AMC was renamed from IIFL Mutual Fund to 360 ONE Mutual Fund. Existing scheme names were updated correspondingly, with the IIFL prefix replaced by 360 ONE.

Current position

AUM and scale

360 ONE Mutual Fund’s AUM is approximately Rs 8,000-12,000 crore as of 2025. The AMC sits in the mid-tier of the Indian mutual fund industry, smaller than the top-10 AMCs but with substantial scale and HNI distribution advantages from the parent 360 ONE WAM platform.

Product range

The AMC operates across the standard SEBI October 2017 categorisation framework:

Equity-oriented schemes:

360 ONE Focused Equity Fund .
360 ONE Large Cap Fund.
360 ONE Flexi Cap Fund .
360 ONE Multi Cap Fund.
360 ONE ELSS Nifty 50 Tax Saver Index Fund.
360 ONE Quant Fund.

Debt-oriented schemes:

360 ONE Liquid Fund.
360 ONE Dynamic Bond Fund.
360 ONE Banking and PSU Debt Fund.

Hybrid schemes:

360 ONE Balanced Advantage Fund.

Distribution

360 ONE Mutual Fund is served by KFin Technologies as RTA. Distribution channels:

360 ONE WAM wealth-management arm: captive HNI distribution.
Independent AMFI ARN holders.
Online platforms: Zerodha Coin , Groww , Kuvera , the MFU , the KFinKart portal .

The captive wealth-management distribution provides 360 ONE Mutual Fund with a distinctive advantage in the HNI mutual fund segment, where the parent has multi-year client relationships and an established trust-based distribution model.

Place in the Indian mutual fund industry

360 ONE Mutual Fund operates in the wealth-management-sponsored AMC subset of the Indian mutual fund industry. The wealth-management-sponsored cohort includes:

360 ONE Mutual Fund (formerly IIFL).
Edelweiss Mutual Fund (sponsored by Edelweiss Financial Services).
Motilal Oswal Mutual Fund (sponsored by Motilal Oswal Financial Services).

The wealth-management-sponsored positioning provides:

HNI distribution channel through the parent’s wealth-management client relationships.
Institutional credibility from the parent’s established brand.
Scheme diversity spanning the full range of mutual fund categories.

The trade-offs include:

Conflict-of-interest considerations: the parent’s distribution arm faces SEBI scrutiny on objective scheme recommendations.
HNI-centric scale: the captive distribution biases AUM toward larger ticket sizes rather than mass-retail SIP flows.

360 ONE Mutual Fund’s near-term trajectory depends on the parent 360 ONE WAM’s continued growth in the wealth-management business and the AMC’s success in attracting flows beyond the captive HNI channel.

External references

References

360 ONE Mutual Fund offer documents, accessed May 2026.
360 ONE WAM Annual Report and investor disclosures.
SEBI Master Circular on Mutual Funds, sebi.gov.in.
AMFI monthly AUM data, amfiindia.com.
Historical coverage of the IIFL Wealth to 360 ONE WAM corporate rebrand.

Reviewed and published by

WebNotes Editorial Team

The WebNotes Editorial Team covers Indian capital markets, payments infrastructure and retail investor procedures. Every article is fact-checked against primary sources, principally SEBI circulars and master directions, NPCI specifications and the official support documentation published by the intermediary in question. Drafts go through a second-pair-of-eyes review and a separate compliance read before publication, and revisions are tracked against the SEBI and NPCI rule changes referenced in the methodology section.

Last reviewed: 18 May 2026
Conflicts of interest: WebNotes is independent. No relationship with any broker, registrar or bank named in this article.