<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>AMC Portals on WebNotes</title><link>https://v2.webnotes.in/categories/amc-portals/</link><description>Recent content in AMC Portals on WebNotes</description><generator>Hugo</generator><language>en-IN</language><lastBuildDate>Sat, 16 May 2026 00:00:00 +0000</lastBuildDate><atom:link href="https://v2.webnotes.in/categories/amc-portals/index.xml" rel="self" type="application/rss+xml"/><item><title>selfinvest.ppfas.com investor self-service portal</title><link>https://v2.webnotes.in/selfinvest-ppfas-portal/</link><pubDate>Sat, 16 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/selfinvest-ppfas-portal/</guid><description>&lt;p&gt;&lt;strong&gt;selfinvest.ppfas.com&lt;/strong&gt; is the &lt;strong&gt;investor self-service portal&lt;/strong&gt; operated by &lt;a href="https://v2.webnotes.in/ppfas-asset-management-private-limited/"&gt;PPFAS Asset Management Private Limited&lt;/a&gt;
 for direct investment in &lt;a href="https://v2.webnotes.in/ppfas-mutual-fund/"&gt;PPFAS Mutual Fund&lt;/a&gt;
 schemes. The portal is the principal direct channel for retail investors who want to engage with PPFAS schemes without using third-party aggregator platforms or distributor channels. The branded product is &lt;strong&gt;PPFAS SelfInvest&lt;/strong&gt;, available as a &lt;strong&gt;web portal&lt;/strong&gt; (at selfinvest.ppfas.com) and as &lt;strong&gt;mobile apps&lt;/strong&gt; for &lt;strong&gt;Android and iOS&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;PPFAS SelfInvest provides the operational front-end for direct-plan investing in PPFAS schemes:&lt;/p&gt;</description></item><item><title>Aditya Birla Sun Life Mutual Fund direct portal</title><link>https://v2.webnotes.in/absl-mf-direct/</link><pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/absl-mf-direct/</guid><description>&lt;p&gt;The &lt;strong&gt;Aditya Birla Sun Life (ABSL) Mutual Fund direct portal&lt;/strong&gt; at mutualfund.adityabirlacapital.com is the investment platform operated by Aditya Birla Sun Life AMC Limited for direct plan investments in its mutual fund scheme range. ABSL AMC is a joint venture between Aditya Birla Capital Limited and Sun Life Financial Inc. of Canada. Aditya Birla Capital is the financial services arm of the Aditya Birla Group, one of India&amp;rsquo;s largest conglomerates.&lt;/p&gt;</description></item><item><title>Axis Mutual Fund direct portal</title><link>https://v2.webnotes.in/axis-mf-direct/</link><pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/axis-mf-direct/</guid><description>&lt;p&gt;The &lt;strong&gt;Axis Mutual Fund direct portal&lt;/strong&gt; at axismf.com is the investment platform operated by Axis Asset Management Company Limited (Axis AMC) for direct plan investments in its mutual fund scheme range. Axis AMC is a joint venture between Axis Bank Limited and Schroders plc of the United Kingdom. Axis Bank holds the majority stake, with Schroders plc holding a minority interest.&lt;/p&gt;
&lt;p&gt;Axis AMC gained prominence in the Indian mutual fund industry through the mid-2010s as its equity fund performance attracted significant retail and HNI investor flows. Axis AMC manages equity, debt, hybrid, and passive schemes and has been among India&amp;rsquo;s top ten AMCs by AUM. In 2022-23, Axis AMC faced significant adverse publicity when certain fund management staff were subject to a SEBI investigation related to front-running concerns; subsequent regulatory proceedings and management changes followed.&lt;/p&gt;</description></item><item><title>DSP Mutual Fund direct portal</title><link>https://v2.webnotes.in/dsp-mf-direct/</link><pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/dsp-mf-direct/</guid><description>&lt;p&gt;The &lt;strong&gt;DSP Mutual Fund direct portal&lt;/strong&gt; at dspim.com is the AMC-operated investment platform for direct plan investments in schemes managed by DSP Investment Managers Private Limited (DSP AMC). DSP AMC is a privately held AMC that operates the DSP Mutual Fund trust, managed entirely by the DSP Group after Blackrock&amp;rsquo;s exit from its erstwhile joint venture (DSP Blackrock Investment Managers) in 2018.&lt;/p&gt;
&lt;p&gt;DSP AMC has a strong heritage in equity investing and manages a wide range of equity, debt, hybrid, and liquid schemes. As of 2024-25, DSP AMC ranked among India&amp;rsquo;s top fifteen AMCs by AUM, with particular strength in multi-cap and equity-oriented strategies.&lt;/p&gt;</description></item><item><title>HDFC Mutual Fund direct portal</title><link>https://v2.webnotes.in/hdfc-mf-direct/</link><pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/hdfc-mf-direct/</guid><description>&lt;p&gt;The &lt;strong&gt;HDFC Mutual Fund direct portal&lt;/strong&gt; at hdfcfund.com is the AMC-operated investment platform for direct plans of schemes managed by HDFC Asset Management Company Limited (HDFC AMC), one of India&amp;rsquo;s largest and most profitable asset management companies. HDFC AMC is listed on the National Stock Exchange (NSE: HDFCAMC) and BSE, making it one of the few publicly traded Indian AMCs.&lt;/p&gt;
&lt;p&gt;HDFC AMC manages a comprehensive range of equity, debt, liquid, and hybrid mutual fund schemes and, as of 2024-25, ranked among the top two or three Indian AMCs by equity AUM. The direct portal enables self-directed investors to access HDFC AMC&amp;rsquo;s scheme range without distributor intermediation.&lt;/p&gt;</description></item><item><title>ICICI Prudential Mutual Fund direct portal</title><link>https://v2.webnotes.in/icici-pru-mf-direct/</link><pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/icici-pru-mf-direct/</guid><description>&lt;p&gt;The &lt;strong&gt;ICICI Prudential Mutual Fund direct portal&lt;/strong&gt; at icicipruamc.com is the AMC-operated investment platform for direct plans of schemes managed by ICICI Prudential Asset Management Company Limited, a joint venture between ICICI Bank Limited and Prudential plc of the United Kingdom. ICICI Prudential AMC is one of India&amp;rsquo;s three largest AMCs by total AUM, managing equity, debt, hybrid, liquid, and passive schemes across all SEBI scheme categories. The company is listed on NSE (NSE: ICICIPRULI&amp;rsquo;s parent, but the AMC itself as ICICIPRUMAS as of AMC listing details &amp;ndash; the AMC has filed for listing separately) and holds a SEBI registration as an AMC.&lt;/p&gt;</description></item><item><title>Kotak Mutual Fund direct portal</title><link>https://v2.webnotes.in/kotak-mf-direct/</link><pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/kotak-mf-direct/</guid><description>&lt;p&gt;The &lt;strong&gt;Kotak Mutual Fund direct portal&lt;/strong&gt; at kotakmf.com is the investment platform operated by Kotak Mahindra Asset Management Company Limited (Kotak AMC) for direct plan investments in its mutual fund scheme range. Kotak AMC is a wholly owned subsidiary of Kotak Mahindra Bank Limited, one of India&amp;rsquo;s major private sector banks. Kotak AMC ranks among India&amp;rsquo;s top five to seven AMCs by equity AUM and offers a wide range of equity, debt, hybrid, and passive schemes.&lt;/p&gt;</description></item><item><title>Nippon India Mutual Fund direct portal</title><link>https://v2.webnotes.in/nippon-mf-direct/</link><pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/nippon-mf-direct/</guid><description>&lt;p&gt;The &lt;strong&gt;Nippon India Mutual Fund direct portal&lt;/strong&gt; at nipponindiamf.com is the AMC-operated investment platform for direct plan investments in schemes managed by Nippon Life India Asset Management Limited (Nippon AMC), formerly known as Reliance Mutual Fund and later Nippon India Mutual Fund following Nippon Life Insurance Company&amp;rsquo;s acquisition of a majority stake from the Anil Dhirubhai Ambani Group. Nippon AMC is listed on NSE and BSE (NSE: NAM-INDIA), making it another of the publicly traded AMCs in India.&lt;/p&gt;</description></item><item><title>SBI Mutual Fund direct portal</title><link>https://v2.webnotes.in/sbi-mf-direct/</link><pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/sbi-mf-direct/</guid><description>&lt;p&gt;The &lt;strong&gt;SBI Mutual Fund direct portal&lt;/strong&gt; at sbimutualfund.com is the AMC-operated investment platform for direct plans of mutual fund schemes managed by SBI Funds Management Limited (SBIFM), the asset management company of the State Bank of India group. The portal allows KYC-compliant investors to invest in direct plans without routing through a distributor, thereby accessing the lower expense ratios of direct plans across SBIFM&amp;rsquo;s equity, debt, hybrid, and passive scheme range.&lt;/p&gt;</description></item><item><title>Tata Mutual Fund direct portal</title><link>https://v2.webnotes.in/tata-mf-direct/</link><pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/tata-mf-direct/</guid><description>&lt;p&gt;The &lt;strong&gt;Tata Mutual Fund direct portal&lt;/strong&gt; at tatamutualfund.com is the AMC-operated investment platform for direct plan investments in schemes managed by Tata Asset Management Limited (Tata AMC), part of the Tata Group financial services ecosystem. Tata AMC is owned by Tata Sons Private Limited and Tata Investment Corporation Limited, both entities of the Tata Group.&lt;/p&gt;
&lt;p&gt;Tata AMC manages equity, debt, liquid, hybrid, and passive schemes. The fund house ranks among India&amp;rsquo;s mid-large AMCs by AUM. Tata AMC was an early entrant in the Indian mutual fund industry, having been operational since the 1990s.&lt;/p&gt;</description></item><item><title>UTI Mutual Fund direct portal</title><link>https://v2.webnotes.in/uti-mf-direct/</link><pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/uti-mf-direct/</guid><description>&lt;p&gt;The &lt;strong&gt;UTI Mutual Fund direct portal&lt;/strong&gt; at utimf.com is the AMC-operated investment platform for direct plan investments in schemes managed by UTI Asset Management Company Limited (UTI AMC), one of India&amp;rsquo;s oldest and largest asset management companies. UTI AMC traces its institutional lineage to the Unit Trust of India, the government-sponsored investment entity established under the Unit Trust of India Act 1963, which dominated Indian mutual fund investing for several decades before deregulation.&lt;/p&gt;</description></item></channel></rss>