<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>AUM on WebNotes</title><link>https://v2.webnotes.in/categories/aum/</link><description>Recent content in AUM on WebNotes</description><generator>Hugo</generator><language>en-IN</language><lastBuildDate>Sun, 17 May 2026 00:00:00 +0000</lastBuildDate><atom:link href="https://v2.webnotes.in/categories/aum/index.xml" rel="self" type="application/rss+xml"/><item><title>How to read PPFAS AUM and net-flow data</title><link>https://v2.webnotes.in/how-to-read-ppfas-aum-flows/</link><pubDate>Sun, 17 May 2026 00:00:00 +0000</pubDate><guid>https://v2.webnotes.in/how-to-read-ppfas-aum-flows/</guid><description>&lt;p&gt;PPFCF crossed Rs 1 lakh crore in AUM in late 2025, the first active equity mutual fund in India to reach that mark. The number is striking because PPFAS has consistently stated and demonstrated a no-chase-for-AUM philosophy: no aggressive distributor commissions, no banner advertising during peak market phases, no scheme proliferation timed to capture flows. The AUM grew anyway, mostly through retained existing investors topping up and word-of-mouth flow rather than aggressive acquisition. Reading AUM and flow data on PPFAS is therefore as much about confirming this dynamic as about scale: the month-on-month decomposition into market-effect (NAV appreciation) versus flow-effect (net inflows) matters more than the headline.&lt;/p&gt;</description></item></channel></rss>