Behavioural Finance on WebNotes

Behavioural finance influence at PPFAS

Sat, 16 May 2026 00:00:00 +0000

The behavioural finance influence at PPFAS is the explicit integration of the academic behavioural-finance literature into the investment philosophy and portfolio decision-making framework at PPFAS Mutual Fund . The doctrine draws principally on the heuristics-and-biases research programme of Daniel Kahneman and Amos Tversky, the irrational-exuberance and narrative-economics work of Robert Shiller, the standard-causes-of-human-misjudgement framework articulated by Charlie Munger, and the behavioural-investing writings of James Montier, and was systematically applied to the Indian equity market by founder Parag Parikh in his 2009 Tata McGraw-Hill book Value Investing and Behavioral Finance: Insights into Indian Stock Market Realities (ISBN 978-0-07-007763-8). The behavioural-finance lens is one of the principal features distinguishing PPFAS from peer Indian asset management companies, the majority of which operate without explicit articulation of behavioural-finance principles in portfolio construction or investor communication.

Stocks to Riches (2005) by Parag Parikh

Sat, 16 May 2026 00:00:00 +0000

Stocks to Riches: Insights on Investor Behaviour is a 2005 book authored by Parag Parikh , the founder of PPFAS Mutual Fund and of Parag Parikh Financial Advisory Services Limited. The book was published by Tata McGraw-Hill Education (the Indian subsidiary of McGraw-Hill Education at the time, later restructured as McGraw Hill India). It is the first of two books written by Parag Parikh, the second being Value Investing and Behavioral Finance: Insights into Indian Stock Market Realities (2009), also published by Tata McGraw-Hill. Both books are referenced on the PPFAS investor education programme Knowledge Centre at amc.ppfas.com/knowledge-center/parags-views/books/ .

Value Investing and Behavioral Finance (2009) by Parag Parikh

Sat, 16 May 2026 00:00:00 +0000

Value Investing and Behavioral Finance: Insights into Indian Stock Market Realities is a book by Parag Parikh , the founder of PPFAS Mutual Fund , first published in 2009 by Tata McGraw-Hill Education with ISBN 978-0-07-007763-8. The book is one of the two principal published works of the founder, the other being the earlier Stocks to Riches: Insights on Investor Behaviour (2005, also Tata McGraw-Hill). Value Investing and Behavioral Finance is the more substantive of the two volumes, applying the international behavioural-finance literature to Indian stock market conditions and articulating a value-investing framework that has remained foundational to the PPFAS investment philosophy and to the Indian value-investing community.