Mutual Fund Advertising and SEBI Disclosure Norms in India

Tue, 12 May 2026 00:00:00 +0000

Mutual fund advertising and disclosure norms in India are governed by SEBI ’s Master Circular on Mutual Funds and the AMFI Best Practice Guidelines (BPG), which together prescribe what information must be included in all promotional materials, how past performance may be displayed, what risk disclosures are mandatory, and how digital and social media advertising must be handled. The framework has evolved significantly since the first SEBI advertising guidelines in 1994, culminating in a comprehensive regime that mandates the riskometer, standardised past performance presentation, and “Mutual Funds Sahi Hai” investor education branding.

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Mutual Fund Advertising and SEBI Disclosure Norms in India