Cognito Portfolio Management Service (PPFAS)

Sun, 17 May 2026 00:00:00 +0000

Cognito Portfolio Management Service, commonly referred to as the Cognito PMS, is the SEBI-registered discretionary Portfolio Management Service launched in October 1996 by Parag Parikh Financial Advisory Services Limited (PPFAS Ltd). Cognito is the strategic predecessor of the PPFAS mutual fund business: it served as the principal vehicle for Parag Parikh ’s value-investing and behavioural-finance practice from October 1996 until the 24 May 2013 launch of Parag Parikh Long Term Value Fund (PPLTVF, the predecessor name of PPFCF). Cognito remains operational under PPFAS Ltd for legacy clients but has been closed to new clients for over a decade, with the PPFAS Mutual Fund AMC’s mutual-fund-scheme suite being the principal current vehicle for PPFAS investment management.

PPFAS History on WebNotes

Cognito Portfolio Management Service (PPFAS)