HDFC Mutual Fund direct portal

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The HDFC Mutual Fund direct portal at hdfcfund.com is the AMC-operated investment platform for direct plans of schemes managed by HDFC Asset Management Company Limited (HDFC AMC), one of India’s largest and most profitable asset management companies. HDFC AMC is listed on the National Stock Exchange (NSE: HDFCAMC) and BSE, making it one of the few publicly traded Indian AMCs.

HDFC AMC manages a comprehensive range of equity, debt, liquid, and hybrid mutual fund schemes and, as of 2024-25, ranked among the top two or three Indian AMCs by equity AUM. The direct portal enables self-directed investors to access HDFC AMC’s scheme range without distributor intermediation.

HDFC Asset Management Company Limited

HDFC AMC was incorporated in 1999 as a joint venture between HDFC Limited (now merged with HDFC Bank) and Standard Life Investments (a subsidiary of abrdn). Following the merger of HDFC Limited into HDFC Bank in July 2023, HDFC Bank became the principal sponsor. Standard Life’s stake has been progressively reduced through secondary market transactions.

HDFC AMC went public in July 2018, listing on NSE and BSE. The IPO was one of the most anticipated AMC listings and was subscribed over 83 times. As of 2024, HDFC Bank and its related entities held the largest promoter stake.

Direct portal features

The HDFC MF online portal (hdfcfund.com) provides:

  • Lump-sum purchases and SIP registration in direct plans of all HDFC AMC schemes
  • Redemption, switch, and STP/SWP functionality
  • ELSS tax-saving investment with Section 80C documentation
  • Online account opening with eKYC via PAN and Aadhaar
  • NACH mandate registration for SIP automation
  • Capital gains statement and account statement downloads
  • NFO subscription for new fund launches

Folio maintenance and transaction processing for HDFC AMC schemes is handled by CAMS as HDFC AMC’s registrar.

Accessing HDFC MF via aggregators

Investors seeking multi-AMC convenience may invest in HDFC AMC direct plans through CAMS Online, MF Central, Kuvera, ET Money, Groww, or MFU, all of which include HDFC AMC schemes in their direct plan universe.

References

  • HDFC MF Online portal (hdfcfund.com)
  • HDFC AMC Annual Report (hdfcfund.com/investor-relations)
  • AMFI fund information (amfiindia.com)

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