How to find PPFAS press coverage and fund manager interviews

From WebNotes, a public knowledge base. Last updated 17 May 2026. Reading time ~5 min. Level: Beginner.

Key facts

Primary publication sources	Mint, Economic Times, Business Standard, Business Today, Outlook Business, Cafemutual, PrimeInvestor, Moneycontrol, BloombergQuint (now BQ Prime)
Content types	AMC milestone coverage (e.g., Rs 1 lakh crore AUM), scheme launches, fund manager interviews, market commentary, regulatory-event responses
Search techniques	Direct site search, Google site-restricted search, Google News, RSS feeds
Paywall considerations	Most premium content has paywalls; many sites offer free articles within a monthly quota

This guide covers finding press coverage, fund manager interviews, and PPFAS Mutual Fund-related articles in Indian financial-media archives. PPFAS receives substantial press coverage given its distinctive positioning, the recurring Rajeev Thakkar interviews, the AMC’s milestone events (Rs 1 lakh crore AUM in late 2025), and industry-event responses (e.g., the 2022 SEBI overseas-cap controversy). Reading press coverage provides external perspective complementing PPFAS’s own factsheets, Annual Letters, and YouTube content.

Step-by-step procedure

Step 1: Identify the target publications

Indian financial media with regular PPFAS coverage:

Mint (livemint.com): Comprehensive personal-finance and mutual-fund coverage; frequent fund manager interviews.
Economic Times (economictimes.indiatimes.com): Broadest financial-media reach; ET Mutual Funds, ET Wealth sections.
Business Standard (business-standard.com): Substantive personal-finance section; quality-focused mutual-fund coverage.
Business Today (businesstoday.in): Regular MF and personal-finance content; high-impact interviews.
Outlook Business (outlookbusiness.com): Long-form business journalism; multi-page features on PPFAS history.
Moneycontrol (moneycontrol.com): Large mutual fund-data-and-commentary platform; aggregator of news and analysis.
Cafemutual (cafemutual.com): Specialist mutual fund publication; detailed scheme and industry-trend coverage.
PrimeInvestor (primeinvestor.in): Subscription-based MF research with editorial commentary; PPFAS coverage on specific schemes and milestones.
BQ Prime / BloombergQuint (formerly): High-quality business news with MF analysis.
CNBC TV18: TV-based fund manager interviews; transcripts often available on Moneycontrol.

Step 2: Use publication site search

Each publication’s website has a search bar. Type:

PPFAS or Parag Parikh Mutual Fund.
Rajeev Thakkar (the most-interviewed PPFAS team member).
Neil Parikh (Chairman/CEO).
Raunak Onkar (Head of Research).
Specific schemes: PPFCF, Parag Parikh Flexi Cap, etc.

Results are typically ranked by date or relevance.

Step 3: Use Google site-restricted search

For broader search across publications, use Google with site restriction:

site:livemint.com PPFAS
site:economictimes.indiatimes.com Rajeev Thakkar
site:business-standard.com Parag Parikh

Site-restricted search bypasses paywall hiding and reveals article titles even when full content is paywalled.

Set up alerts at news.google.com:

PPFAS (covers all variations).
Rajeev Thakkar (covers Rajeev Thakkar mentions, including non-PPFAS contexts).
Parag Parikh Mutual Fund.

Alerts deliver email notifications on new coverage. Frequency can be set (real-time, daily, weekly).

Step 5: Browse Cafemutual and PrimeInvestor

These specialist publications offer:

Cafemutual: Industry-focused; coverage of AMFI data, regulatory developments, distributor-channel news. PPFAS coverage tends to be data-and-analysis-driven.
PrimeInvestor: Editorial-driven; specific scheme recommendations and analysis. PPFAS schemes covered with detailed performance and risk analysis. Subscription-based.

Both are useful complements to general financial media.

Step 6: Cross-reference with PPFAS’s own press archive

PPFAS Mutual Fund may maintain a Press or Media section listing notable coverage. While not always exhaustive, the AMC’s own selection identifies what PPFAS considers significant coverage. Cross-reference with broader search results.

Step 7: Note paywalled content

Premium content varies by publication:

Mint: Some free articles per month; subscription unlocks unlimited access.
Business Standard: Free reads per month; subscription for unlimited.
PrimeInvestor: Subscription-only.
Cafemutual: Mix of free and premium.
ET, Moneycontrol: Largely free with some premium content.

Plan budget if multiple subscriptions are needed. Many investors find one or two subscriptions sufficient.

Step 8: Save useful articles for personal reference

For future-reference value:

Use browser bookmarks organised by topic (PPFAS general, Rajeev Thakkar interviews, regulatory events).
Use a read-later service (Pocket, Instapaper) for offline reading.
Save the full article text (some publications allow PDF download).
Note key quotes or data points in a personal journal.

PPFAS-related coverage frequently revisits themes (AUM, philosophy, overseas allocation); a personal archive builds an evolving understanding.

What can go wrong

Outdated coverage: Older articles may not reflect current PPFAS positioning. Verify the date and cross-check against the latest factsheet for current information.
Speculative coverage: Some financial-media articles speculate on PPFAS decisions (e.g., overseas allocation strategy). Treat speculation as opinion, not fact.
Fund manager attribution errors: Some articles attribute decisions to specific fund managers; verify against PPFAS’s own factsheet for accurate attribution.
Out-of-context quoting: Press articles may quote fund managers out of context. Cross-reference with the source (factsheet, podcast, YouTube) for full meaning.
Pay-to-play coverage suspicion: Indian financial media has some history of sponsored content. Look for Sponsored, Promoted, or Branded Content disclaimers; treat such content as marketing, not editorial.
Translation considerations: Hindi-language and regional-language publications also cover PPFAS. Auto-translation may distort meaning; cross-reference with English versions where possible.
Aggregator versus primary source: Some sites aggregate content; clicking through reveals the primary publication. Distinguish primary from aggregated coverage.
Subscription content visibility: Paywalled content may be teased on social media; click-through reveals paywall. Plan around free-tier limits.
PPFAS-employee-authored articles: Rajeev Thakkar, Raunak Onkar, and others occasionally publish guest columns. These are first-person primary content; distinguish from third-party reporting.
Crisis-period coverage tone: During market drawdowns or scheme-specific events, press coverage tone may amplify investor anxiety. Read for facts; weight tone against PPFAS’s own measured factsheet commentary.

Notable PPFAS press milestones to look for

Selective list of high-impact PPFAS coverage themes:

2013-2014: PPFCF launch coverage; Parag Parikh’s investment philosophy positioned alongside global value-investing schools.
May 2015: Coverage of Parag Parikh’s passing; succession discussion.
2017-2018: SEBI scheme rationalisation impact; PPLTVF/PPLTEF/PPFCF rename context.
2020-2021: Behavioural-finance commentary during COVID-period drawdown and recovery; PPFCF crosses Rs 10,000 crore AUM.
February 2022: SEBI overseas-allocation cap; widespread coverage including PPFAS critique.
2024: Arbitrage Fund (October 2023) and DAAF (February 2024) launches; broader product-expansion coverage.
Late 2025: PPFCF crosses Rs 1 lakh crore AUM, the first active equity MF in India to do so; substantial press coverage.
February 2026: Parag Parikh Large Cap Fund launch; expansion into large-cap-focused offering.

How to read a PPFAS monthly factsheet covers the AMC’s own primary communication
How to read the PPFAS Annual Letter covers the AMC’s annual deep communication
How to access the PPFAS YouTube channel and video content covers video content
How to listen to PPFAS podcasts and audio content covers audio content
How to follow PPFAS on X (Twitter) and LinkedIn covers social-media surface
The reference article on PPFAS press coverage covers significant press coverage historically

External references

References

Indian financial media archives at the listed publications.
PPFAS Mutual Fund press archive at amc.ppfas.com.
PPFAS Mutual Fund monthly factsheet archive.
PPFAS Mutual Fund Annual Letters archive.
Google News alerts framework.
AMFI Industry Best Practices on press communication.
SEBI Master Circular for Mutual Funds, 22 May 2024.
CFA Institute Standards on Investment Performance Reporting (in editorial use).
PPFAS investor desk FAQ at amc.ppfas.com/faqs/.
Independent personal-finance creator commentaries (multi-source).

Reviewed and published by

WebNotes Editorial Team

The WebNotes Editorial Team covers Indian capital markets, payments infrastructure and retail investor procedures. Every article is fact-checked against primary sources, principally SEBI circulars and master directions, NPCI specifications and the official support documentation published by the intermediary in question. Drafts go through a second-pair-of-eyes review and a separate compliance read before publication, and revisions are tracked against the SEBI and NPCI rule changes referenced in the methodology section.

Last reviewed: 17 May 2026
Conflicts of interest: WebNotes is independent. No relationship with any broker, registrar or bank named in this article.