ICICI Prudential Mutual Fund direct portal

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The ICICI Prudential Mutual Fund direct portal at icicipruamc.com is the AMC-operated investment platform for direct plans of schemes managed by ICICI Prudential Asset Management Company Limited, a joint venture between ICICI Bank Limited and Prudential plc of the United Kingdom. ICICI Prudential AMC is one of India’s three largest AMCs by total AUM, managing equity, debt, hybrid, liquid, and passive schemes across all SEBI scheme categories. The company is listed on NSE (NSE: ICICIPRULI’s parent, but the AMC itself as ICICIPRUMAS as of AMC listing details – the AMC has filed for listing separately) and holds a SEBI registration as an AMC.

ICICI Prudential AMC has a particularly strong heritage in equity and balanced advantage strategies, with funds such as ICICI Prudential Balanced Advantage Fund becoming among the largest balanced funds in India by AUM.

Corporate structure

ICICI Prudential AMC is incorporated as a joint venture with ICICI Bank as the dominant shareholder and Prudential plc as the international partner. The AMC manages all ICICI Prudential Mutual Fund schemes and is SEBI-registered under the Mutual Fund Regulations 1996.

Direct portal features

The ICICI Prudential MF online portal provides:

  • Direct plan purchases (lump sum and SIP) across equity, debt, hybrid, and passive schemes
  • Redemptions, switches, STPs, and SWPs from existing folios
  • NFO subscriptions
  • Online account opening with eKYC
  • Section 80C ELSS investing tools
  • Capital gains and tax statements
  • SIP pause and modification functionality

Folio and transaction processing for ICICI Prudential AMC schemes is handled by CAMS, which acts as the registrar for ICICI Prudential AMC.

Accessing ICICI Pru MF via aggregators

Investors may access ICICI Prudential AMC direct plans through Kuvera, ET Money, Groww, CAMS Online, MF Central, and MFU, which all include ICICI Prudential’s scheme range.

References

  • ICICI Prudential AMC direct portal (icicipruamc.com)
  • AMFI fund information and NAV data (amfiindia.com)
  • ICICI Prudential AMC scheme information documents (sebi.gov.in)

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