INDwealth
INDwealth is the premium wealth management sub-brand operated by INDmoney (INDmoney Private Limited), targeting high-net-worth individual (HNI) and ultra-HNI investors who seek personalised portfolio management alongside the broader INDmoney platform’s aggregation and direct-plan investing capabilities.
INDwealth operates under the SEBI registered investment adviser (RIA) registration held by INDmoney Private Limited, providing fee-based advice and personalised portfolio construction rather than the self-directed direct-plan investing model of the mass-market INDmoney platform. INDwealth charges a fee based on assets under advice (AUA), consistent with the RIA fee models permitted under the SEBI (Investment Advisers) Regulations 2013 and the 2020 amendment.
Service model
INDwealth’s service model includes:
- Personalised asset allocation: An INDwealth adviser assesses the investor’s risk tolerance, investment horizon, liquidity requirements, tax situation, and financial goals to design a personalised portfolio across direct-plan mutual funds, fixed income instruments, and other asset classes
- Direct plan mutual fund execution: The portfolio is implemented through direct plans to minimise expense ratio costs
- Portfolio monitoring and rebalancing: INDwealth monitors the portfolio relative to target allocation and recommends rebalancing when significant drift occurs
- Tax-efficiency review: Capital gains management across the portfolio to minimise annual tax liability
- US equities and alternative assets: For larger mandates, INDwealth may include US equity exposure (via the INDmoney LRS-route partnership) and other alternative assets
Fee structure
INDwealth charges an AUM-based annual advisory fee, with the specific fee schedule published on the INDwealth platform. The fee is charged directly to the client (deducted from the portfolio or invoiced separately) rather than earned as a commission from product manufacturers, consistent with the RIA fiduciary model.
Target client profile
INDwealth targets investors with investable portfolios typically above a minimum threshold (the specific minimum AUM requirement is disclosed on the INDwealth platform and has varied over time). This positions INDwealth for the Rs. 50 lakh to Rs. 5 crore+ investable asset segment where personalised advisory adds value beyond the self-directed direct-plan model.
Position within the INDmoney ecosystem
INDwealth and the mass-market INDmoney platform share the same corporate entity (INDmoney Private Limited) and infrastructure. Users who begin investing on the self-directed INDmoney platform may graduate to INDwealth as their portfolio grows. Conversely, INDwealth clients benefit from INDmoney’s portfolio aggregation capabilities (EPFO, NPS, insurance, US equities) within a unified account view.
Comparison with peer wealth management platforms
| Feature | INDwealth | Scripbox | Kuvera Goals | Traditional wealth manager |
|---|---|---|---|---|
| Personalisation | High (dedicated adviser) | Medium (curation model) | Medium (goals engine) | High |
| Plan type | Direct | Direct | Direct | Regular (typically) |
| Fee basis | AUM % | Free core | Free core | Commission or AUM % |
| Min AUM | Disclosed on platform | None | None | Rs. 25 lakh+ (typical) |
References
- INDwealth platform (indmoney.com/indwealth)
- INDmoney SEBI RIA registration disclosures (indmoney.com/legal)
- SEBI Investment Advisers Regulations 2013 (sebi.gov.in)