PPFAS Mutual Fund PPFAS press coverage India's Berkshire Hathaway Mint PPFAS Economic Times PPFAS Business Standard PPFAS Outlook Business PPFAS

PPFAS Press Coverage

From WebNotes, a public knowledge base. Last updated 16 May 2026. Reading time ~19 min.

PPFAS press coverage denotes the sustained body of reporting, feature writing, columns and broadcast television coverage of PPFAS Mutual Fund across the Indian business press and television media. PPFAS has received consistent and predominantly positive coverage in the established Indian financial press since the May 2013 launch of its flagship Parag Parikh Flexi Cap Fund (then named Parag Parikh Long Term Value Fund per the PPLTVF, PPLTEF and PPFCF rename history ). The coverage volume increased materially after the May 2015 death of founder Parag Parikh , the 2017 to 2018 SEBI scheme rationalisation circular 2017 , the February 2022 SEBI mutual fund overseas investment cap episode, and the May 2025 crossing of Rs 1 lakh crore AUM by PPFCF.

The most widely cited characterisation of PPFAS in the Indian press is “India’s Berkshire Hathaway”, used principally by Mint in a feature article on the AMC’s emergence from boutique-broking origins to over Rs 1 lakh crore in flagship AUM. The Berkshire Hathaway analogy is anchored in several similarities: the PPFAS Annual Unitholders’ Meet modelled on the Berkshire annual general meeting in Omaha, Nebraska, where founder Parag Parikh was killed in May 2015 while attending that meeting; the PPFAS focused portfolio of 25 to 35 stocks; the PPFAS owner mindset and PPFAS sponsor commitment skin in the game ; and the heavy reading-list influence of Warren Buffett and Charlie Munger on the AMC’s communicated PPFAS investment philosophy .

This article catalogues the principal Indian press outlets that have covered PPFAS, the recurring themes across their coverage, and selected significant articles and broadcasts.

Mint

Mint, published by HT Media Limited, has been among the most consistent and detailed press covering PPFAS. The publication has carried multiple feature articles, columns and earnings-cycle commentary on the AMC.

The “India’s Berkshire Hathaway” characterisation appears in a Mint feature on the AMC’s emergence from obscurity to mainstream prominence. The piece traces the founder Parag Parikh’s broking origins in 1979, the incorporation of Parag Parikh Financial Advisory Services Limited in 1992, the 1996 launch of the Cognito PMS, the 2012 mutual fund licence and the May 2013 launch of PPLTVF.

Mint coverage themes include the PPFAS investment philosophy and its Buffett-Graham-Munger lineage, the PPFAS focused portfolio construction, the international diversification PPFAS mandate, the PPFAS Annual Unitholders’ Meet tradition, the PPFAS stance on not chasing AUM and the PPFAS cash holdings discipline.

Economic Times

The Economic Times (ET), published by Bennett, Coleman and Co. Limited (BCCL), has provided extensive coverage of PPFAS through its print, online (etmoney.com, economictimes.indiatimes.com) and broadcast (ET NOW) platforms. ET has carried scheme launch announcements, AUM milestone reporting, fund-manager interviews and explainers on the AMC’s distinctive approach.

ET broadcast coverage on ET NOW has hosted Rajeev Thakkar and Neil Parag Parikh for sit-down interviews, particularly during NFO cycles, around the 2022 SEBI mutual fund overseas investment cap episode and on the May 2025 Rs 1 lakh crore AUM crossing.

Business Standard

Business Standard (BS) carries extensive ongoing coverage of the mutual fund industry and has been a consistent venue for PPFAS coverage. The BS report on the 3 May 2015 Omaha accident (titled “Dalal Street veteran Parag Parikh dies in Omaha”) was among the earliest and most widely cited reports of the founder’s death.

Business Standard had been a venue for the founder Parag Parikh’s columns on investing and behavioural finance from the early 2000s (see Parag Parikh columns archive ). Business Standard has continued to host opinion writing on PPFAS-related topics by senior fund-industry commentators.

Outlook Business

Outlook Business, published by Outlook India, has carried detailed coverage of PPFAS events, including the 2 February 2022 suspension of fresh PPFCF subscriptions following the SEBI mutual fund overseas investment cap breach. The Outlook Business article “PPFAS Mutual Fund Stops Inflow in Flexicap Fund” of February 2022 is among the most cited contemporaneous sources on the suspension.

Business Today

Business Today, published by India Today Group, has carried regular coverage of PPFAS scheme launches and analytical commentary. Business Today’s coverage includes the February 2024 NFO launch of the Parag Parikh Dynamic Asset Allocation Fund , commentary on the PPFCF Rs 1 lakh crore milestone, periodic discussions of the PPFAS cash holdings policy, and the May 2026 Rajeev Thakkar interview on continued high cash allocation after a 10 per cent market fall.

CNBC TV18

CNBC TV18, India’s principal business television network, hosts senior PPFAS office-bearers as recurring interview guests. The network’s coverage of the May 2025 PPFCF Rs 1 lakh crore AUM crossing was among the most prominent broadcast features of the milestone. CNBC TV18 has hosted Rajeev Thakkar for extended sit-down discussions on market conditions, valuation discipline and the AMC’s continuing cash allocation policy.

ET NOW

ET NOW, the broadcast television wing of the Economic Times, has hosted PPFAS office-bearers across multiple programmes and provided continuing market-cycle commentary. ET NOW interviews with Rajeev Thakkar typically address the PPFAS investment philosophy , the PPFAS focused portfolio , market valuations and the PPFCF AUM trajectory .

Bloomberg Quint and BQ Prime

Bloomberg Quint (since rebranded BQ Prime), the Indian arm of the Bloomberg news network, has carried in-depth commentary and interview coverage of PPFAS. Bloomberg Quint coverage has been particularly detailed on the AMC’s operational decisions, the SEBI mutual fund overseas investment cap episode and the AMC’s stance on derivatives (per PPFAS derivatives stance ).

Moneycontrol

Moneycontrol, the largest Indian personal finance news website, carries continuing PPFAS scheme tracking, factsheet commentary and analytical articles. Moneycontrol’s coverage has included multi-part analyses of the PPFAS investment philosophy and recurring portfolio-attribution analyses around quarterly portfolio disclosures.

Coverage themes

Across the body of Indian press coverage of PPFAS, several recurring themes emerge as the most consistent treatments of the AMC.

Founder legacy

The founder Parag Parikh and his death in the May 2015 Omaha accident is a near-universal point of reference in Indian press coverage of the AMC. Articles regularly note the founder’s two books Stocks to Riches and Value Investing and Behavioral Finance , his column writing in Business Standard, DNA and the Economic Times, and his pioneering role in introducing Buffett-style value investing and behavioural-finance thinking into Indian retail investing.

India’s Berkshire Hathaway

The Mint characterisation is the single most widely picked-up framing of the AMC. The Berkshire Hathaway comparison is invoked in connection with the PPFAS Annual Unitholders’ Meet , the PPFAS focused portfolio , the PPFAS owner mindset , the PPFAS sponsor commitment skin in the game and the PPFAS investment philosophy heritage from Buffett and Munger.

International diversification

The international diversification PPFAS mandate of up to 35 per cent overseas exposure in PPFCF is regularly highlighted as a distinctive feature of the AMC’s flagship scheme. Coverage typically catalogues the principal overseas holdings (Alphabet, Microsoft, Amazon, Meta Platforms, Berkshire Hathaway historically) and the case for global diversification in an India-domiciled retail product.

Focused portfolio

The PPFAS focused portfolio of typically 25 to 35 stocks is regularly contrasted with the more diffuse 60-to-90-stock portfolios of larger Indian flexi-cap funds. The coverage typically frames this as a deliberate concentration discipline rather than a constraint.

Stance on not chasing AUM

The AMC’s stance on not chasing AUM is regularly invoked in coverage of the 2022 SEBI mutual fund overseas investment cap suspension and subsequent operational decisions. Coverage typically frames this as a contrarian discipline within an industry that aggressively seeks AUM growth.

Cash holdings

The PPFAS cash holdings discipline of 18 to 25 per cent levels during 2026 is the subject of recurrent press commentary, both supportive (framed as Buffett-style discipline) and sceptical (framed as missed-opportunity risk).

Rs 1 lakh crore AUM milestone

The May 2025 crossing of Rs 1 lakh crore in PPFCF AUM, the first Indian actively managed equity mutual fund to do so, generated extensive press coverage in Mint, ET, BS, Outlook Business, Business Today, CNBC TV18, ET NOW, Bloomberg Quint and Moneycontrol. The milestone reporting typically traced the PPFCF AUM trajectory from launch in May 2013 (under Rs 200 crore initially) through the May 2025 milestone and beyond.

SEBI overseas-cap incident

The February 2022 SEBI mutual fund overseas investment cap episode received extensive press coverage, with detailed reporting in Mint, ET, BS, Outlook Business and Business Today on the 2 February 2022 suspension of fresh PPFCF subscriptions and the 17 June 2022 partial resumption. PrimeInvestor and Cafemutual carried detailed follow-up analysis. The press coverage helped frame the episode as a structural regulatory issue rather than an AMC-specific operational failing.

Annual Unitholders’ Meet

The PPFAS Annual Unitholders’ Meet is regularly covered in the Indian press, particularly its 12th edition on 22 November 2025 at Birla Matushree Sabhaghar, Marine Lines, Mumbai. The Tribune India and other publications covered the meet in advance and after.

Scheme launches

NFO launches of the Parag Parikh Conservative Hybrid Fund (May 2021), Parag Parikh Arbitrage Fund (October 2023), Parag Parikh Dynamic Asset Allocation Fund (February 2024) and Parag Parikh Large Cap Fund (January 2026) each received scheduled press coverage in business publications.

Editorial reception

The editorial reception of PPFAS in the Indian business press has been substantially favourable. Several editorial features have characterised PPFAS as among the most trustworthy and substantive boutique AMCs in the Indian mutual fund industry . Common editorial-tone elements include:

Explicit comparison to global value-investing icons (Buffett, Munger, Graham).
Approval of the AMC’s communications discipline, including the long-form PPFAS monthly factsheet and the PPFAS Annual Unitholders’ Meet .
Recognition of the AMC’s resistance to short-term AUM-chasing.
Critical engagement with the SEBI mutual fund overseas investment cap suspension as a structural rather than operational issue.

Critical and sceptical coverage

Critical and sceptical coverage of PPFAS in the Indian press has been comparatively limited but has occurred along several principal axes:

Concentration risk: Some commentary has raised concerns about the PPFAS focused portfolio concentration in a few large positions, both Indian and overseas.
Cash drag: The PPFAS cash holdings of 18 to 25 per cent in 2026 have been characterised by some commentators as cash drag that could reduce returns in a sustained bull market.
Benchmark fit: The PPFCF benchmark mismatch debate (whether the Nifty 500 TRI is an appropriate benchmark for a scheme with substantial overseas exposure) has been discussed in analytical pieces.
Single-scheme dominance: PPFCF accounts for the bulk of AMC AUM, with the other schemes substantially smaller; coverage occasionally notes this concentration of franchise risk in a single scheme.

Industry awards and recognitions

PPFAS schemes have received recognition in industry award lists. Recognition includes Lipper Fund Awards, Morningstar Awards in select categories and recurring inclusion in advisor-curated “best of” lists in Mint, ET, BS, Outlook Business and Business Today.

Recent developments

The 2025-26 cycle has been particularly active for PPFAS press coverage:

May 2025: Coverage of the PPFCF Rs 1 lakh crore AUM milestone across Mint, ET, BS, Outlook Business, Business Today, CNBC TV18 and ET NOW.
November 2025: Coverage of the 12th PPFAS Annual Unitholders’ Meet .
January-February 2026: NFO and launch coverage for the Parag Parikh Large Cap Fund .
February 2026: Tribune India coverage of the Borivali (West) ISC opening (per PPFAS branch and ISC locations ).
April-May 2026: BusinessToday and other publications carried successive articles on the AMC’s continuing cash allocation policy, including the BusinessToday piece dated 14 May 2026 titled “Why PPFAS Flexi Cap fund is holding cash even after a 10 percent fall.”

External references

Mint Mumbai feature on PPFAS: https://www.magzter.com/stories/newspaper/Mint-Mumbai/HOW-AN-OBSCURE-PPFAS-MORPHED-INTO-INDIAS-BERKSHIRE-HATHAWAY
Business Standard obituary of Parag Parikh: https://www.business-standard.com/article/current-affairs/dalal-street-veteran-parag-parikh-dies-in-omaha-115050400135_1.html
Outlook Business on PPFCF suspension: https://www.outlookbusiness.com/news/ppfas-mutual-fund-stops-inflow-in-flexicap-fund-news-51374
BusinessToday on PPFAS cash holding: https://www.businesstoday.in/mutual-funds/story/why-ppfas-flexi-cap-fund-is-holding-cash-even-after-a-10-fall-rajeev-thakkar-explains-531461-2026-05-14
PrimeInvestor on overseas cap: https://primeinvestor.in/reports/an-update-on-parag-parikh-flexi-cap/
Tribune India on 12th Unitholders Meet: https://www.tribuneindia.com/news/business/ppfas-mutual-fund-to-host-12th-unitholders-meet-on-22nd-november-2025/

References

Mint Mumbai. “How an obscure PPFAS morphed into India’s Berkshire Hathaway.”
Business Standard. “Dalal Street veteran Parag Parikh dies in Omaha.” 4 May 2015.
Outlook Business. “PPFAS Mutual Fund stops inflow in flexicap fund.” February 2022.
BusinessToday. “Why PPFAS Flexi Cap fund is holding cash even after a 10 percent fall.” 14 May 2026.
Tribune India. “PPFAS Mutual Fund to host 12th Unitholders’ Meet on 22 November 2025.”
PrimeInvestor. “An update on Parag Parikh Flexi Cap.”

Reviewed and published by

WebNotes Editorial Team

The WebNotes Editorial Team covers Indian capital markets, payments infrastructure and retail investor procedures. Every article is fact-checked against primary sources, principally SEBI circulars and master directions, NPCI specifications and the official support documentation published by the intermediary in question. Drafts go through a second-pair-of-eyes review and a separate compliance read before publication, and revisions are tracked against the SEBI and NPCI rule changes referenced in the methodology section.

Last reviewed: 16 May 2026
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