Investing Samco Mutual Fund Samco Securities Jimeet Modi AMC India

Samco Mutual Fund

From WebNotes, a public knowledge base. Last updated 18 May 2026. Reading time ~8 min.

Samco Mutual Fund is an Indian asset management company sponsored by Samco Securities, with the AMC operationalised in 2022 after SEBI approval. Samco Securities is a discount-brokerage and securities firm founded by Jimeet Modi, with a focus on active retail trading and investing. The AMC’s positioning aligns with the parent broker’s emphasis on active equity strategies, proprietary research frameworks, and direct-plan retail engagement.

Samco Mutual Fund operates under SEBI registration and the SEBI (Mutual Funds) Regulations 1996 framework. The AMC is part of the broader cohort of newer-entrant Indian AMCs alongside Zerodha Fund House , Bajaj Finserv Mutual Fund , Helios Mutual Fund , Old Bridge Mutual Fund , and Unifi Mutual Fund , which together represent the recent wave of new AMC launches from 2020 onward.

As of 2025, Samco Mutual Fund’s AUM is approximately Rs 1,500-3,000 crore, reflecting the typical scale of a newer AMC three years into operations. The AMC is positioned as a small specialist house focused on active equity investing rather than the broad scheme range that established AMCs offer.

History

Samco Securities background

Samco Securities was founded by Jimeet Modi in 2015 as a discount broker focused on active retail traders. The firm grew through the 2015-2022 period as part of the broader Indian discount-broking expansion alongside Zerodha , Upstox , Angel One , and others. Samco’s distinctive product features included the CARE Matrix proprietary stock-analysis framework available to its broking clients.

2022 mutual fund launch

Samco Securities applied for and received SEBI approval to operate as a mutual fund AMC, with operations beginning in 2022. The launch followed the broader trend of broker-aligned AMC launches that included Zerodha Fund House (2023) and the proposed Jio BlackRock Mutual Fund .

The Samco MF launch positioning emphasised:

Active-investing focus: scheme strategies driven by stock-selection alpha rather than market-cap-weighted exposure.
Proprietary research framework: the CARE Matrix and other Samco-internal analysis tools.
Direct-plan distribution: leveraging the Samco Securities client base for direct-plan acquisition.

Current position

AUM and scale

AUM is approximately Rs 1,500-3,000 crore as of 2025. The scale is small even within the newer-entrant cohort, reflecting the typical multi-year journey for new AMCs to build distribution presence and performance track record.

Product range

Samco Mutual Fund operates a focused scheme line-up rather than the comprehensive multi-category coverage of larger AMCs:

Equity-oriented schemes:

Samco Active Momentum Fund.
Samco Flexi Cap Fund .
Samco Special Opportunities Fund.
Samco Dynamic Asset Allocation Fund.
Samco ELSS Tax Saver Fund.

Hybrid and other schemes:

Samco Multi Asset Allocation Fund.

The focused scheme line-up reflects the AMC’s strategic choice to compete on a few differentiated strategies rather than competing across the full SEBI October 2017 categorisation range.

Investment approach

The Samco MF investment approach is characterised by:

Momentum and price-action signals integrated with fundamental analysis (especially in the Active Momentum Fund).
Active sector and stock selection rather than benchmark replication.
The CARE Matrix as a proprietary framework analysing earnings, asset quality, return ratios, and economic moats.

Distribution

Samco Mutual Fund is served by KFin Technologies as RTA. Distribution channels:

Direct-plan flow through Samco Securities’ client base.
Online platforms including Zerodha Coin , Groww , Kuvera , ET Money , the MFU , and the KFinKart portal .
Limited offline distribution through AMFI ARN holders.

Place in the Indian mutual fund industry

Samco Mutual Fund is part of the broker-aligned AMC subset of the newer-entrant cohort. This subset includes:

Zerodha Fund House (broker-aligned, passive-index focus).
Jio BlackRock Mutual Fund (proposed, broker / fintech-aligned).
Angel One Mutual Fund (newly-launched, broker-aligned).
Samco Mutual Fund (broker-aligned, active-investing focus).

The broker-aligned positioning provides:

Captive distribution through the parent broker’s client base.
Brand recognition from the broker’s market presence.
Operational synergies in customer acquisition and KYC.

The trade-offs include:

Smaller TER ceiling: AMCs aligned with discount brokers face TER pricing pressure from the broker’s flat-fee culture.
Limited scale advantages: smaller AUM means higher per-rupee operational cost.
Concentration risk: dependence on the parent broker’s distribution can produce cyclicality if the broker’s client base changes.

Samco MF’s competitive position depends on demonstrating distinctive active-investing performance that justifies the higher TER relative to passive alternatives.

External references

References

Samco Mutual Fund offer documents and scheme information documents, samcomf.com, accessed May 2026.
SEBI Master Circular on Mutual Funds, sebi.gov.in.
AMFI monthly AUM data, amfiindia.com.
Samco Securities public disclosures.

Reviewed and published by

WebNotes Editorial Team

The WebNotes Editorial Team covers Indian capital markets, payments infrastructure and retail investor procedures. Every article is fact-checked against primary sources, principally SEBI circulars and master directions, NPCI specifications and the official support documentation published by the intermediary in question. Drafts go through a second-pair-of-eyes review and a separate compliance read before publication, and revisions are tracked against the SEBI and NPCI rule changes referenced in the methodology section.

Last reviewed: 18 May 2026
Conflicts of interest: WebNotes is independent. No relationship with any broker, registrar or bank named in this article.