Shriram Mutual Fund
Shriram Mutual Fund is an Indian asset management company sponsored by the Shriram Group, the diversified financial services conglomerate with deep distribution presence in Tier II and Tier III India through Shriram Finance, Shriram Insurance, and other group entities. The AMC operates under Shriram Asset Management Company Limited and SEBI registration under the SEBI (Mutual Funds) Regulations 1996 framework.
The Shriram Group has been one of India’s most-recognised financial services brands since the 1970s, building its reputation through commercial vehicle financing and a deep semi-urban / rural customer base. Shriram Mutual Fund leverages this distribution legacy to reach mutual fund investors in geographies less served by the bank-sponsored AMC majors. The AMC’s AUM is approximately Rs 3,000-5,000 crore as of 2025, placing it in the small-tier of the 44 SEBI-registered Indian AMCs.
Sponsor: Shriram Group
The Shriram Group is one of India’s largest non-banking financial services groups, founded in 1974 by R. Thyagarajan. The group’s principal businesses include:
- Shriram Finance (formerly Shriram Transport Finance and Shriram City Union Finance, merged): commercial vehicle financing, MSME lending.
- Shriram General Insurance and Shriram Life Insurance.
- Shriram Wealth: wealth management and broking.
- Shriram Asset Management (the mutual fund AMC).
The group’s deep distribution presence in Tier II and Tier III India, particularly in southern states, provides the mutual fund AMC with a distinctive customer-acquisition channel.
Current position
AUM and scale
Shriram Mutual Fund’s AUM is approximately Rs 3,000-5,000 crore as of 2025. The scale is small relative to the parent group’s broader financial-services franchise, reflecting the mutual fund AMC’s positioning as one of several Shriram Group activities rather than the principal financial-services line.
Product range
Shriram Mutual Fund operates a focused scheme line-up across the standard SEBI October 2017 categorisation framework:
Equity-oriented schemes:
- Shriram Multi Cap Fund.
- Shriram Flexi Cap Fund .
- Shriram Long Term Equity Fund (ELSS ).
- Shriram Balanced Advantage Fund.
Debt-oriented schemes:
- Shriram Liquid Fund.
- Shriram Hybrid Equity Fund.
Hybrid schemes:
- Shriram Aggressive Hybrid Fund.
Distribution
Shriram Mutual Fund is served by KFin Technologies as RTA. The AMC distributes through:
- Shriram Group’s captive channels: Shriram Finance branches, Shriram Insurance distribution networks.
- Independent AMFI ARN holders.
- Online platforms: Zerodha Coin , Groww , Kuvera , the MFU , the KFinKart portal .
Place in the Indian mutual fund industry
Shriram Mutual Fund is part of the long tail of smaller Indian AMCs that maintain operational continuity through the Shriram Group’s broader balance sheet. The AMC’s competitive position depends on:
- The Shriram brand recognition in target markets.
- The continued availability of the parent group’s distribution channels.
- The performance of the scheme line-up relative to peer AMCs in the small-tier segment.
The AMC’s growth has been measured rather than aggressive, consistent with the Shriram Group’s broader operational style of long-term franchise building.
See also
- Mutual fund industry in India
- Mutual funds in India
- SEBI (Mutual Funds) Regulations 1996
- SEBI October 2017 categorisation circular
- Association of Mutual Funds in India (AMFI)
- KFin Technologies
- Direct mutual fund investing in India
- ELSS in India
- Flexi Cap Fund in India
External references
References
- Shriram Mutual Fund offer documents, accessed May 2026.
- SEBI Master Circular on Mutual Funds, sebi.gov.in.
- AMFI monthly AUM data, amfiindia.com.
- Shriram Group public disclosures and annual reports.