Advertisement Code on WebNotes

SEBI MF Advertisement Code

Tue, 19 May 2026 00:00:00 +0000

The SEBI MF Advertisement Code is the mandatory code governing the form, content, and presentation of mutual fund advertisements in India. The Code prescribes specific disclosures, prohibits misleading claims, mandates standardised performance presentation, and requires risk warnings. It applies to all advertising mediums (print, digital, TV, radio, outdoor, social media) and to all AMC-issued or distributor-issued material that promotes mutual fund schemes.

For Indian retail investors, the Code is a critical investor-protection measure ensuring that mutual fund advertising is fair, transparent, and informative rather than misleading or selectively presenting performance data.

AMFI advertisement code

Tue, 12 May 2026 00:00:00 +0000

The AMFI Advertisement Code is a set of rules issued by the Association of Mutual Funds in India (AMFI) that governs the content, presentation, approval, and publication of all advertising and promotional material produced by SEBI -registered asset management companies (AMCs) and their authorised ARN-registered distributors . The code is a mandatory compliance obligation for all AMFI members and is grounded in the AMFI Code of Ethics (ACE) and Best Practice Guidelines (BPG) .

The Advertisement Code aligns with SEBI’s own guidelines on mutual fund advertising and complements other disclosure frameworks including the Risk-O-Meter display requirements and the standardised factsheet template .