https://v2.webnotes.in/tags/behavioural-design/Recent content in Behavioural Design on WebNotesHugoen-INMon, 11 May 2026 00:00:00 +0000https://v2.webnotes.in/kite-nudges-behavioural-design/Mon, 11 May 2026 00:00:00 +0000https://v2.webnotes.in/kite-nudges-behavioural-design/<h2 id="overview">Overview</h2> <p><a href="https://v2.webnotes.in/zerodha/">Zerodha</a>&rsquo;s <a href="https://v2.webnotes.in/kite-zerodha/">Kite</a> trading platform incorporates a structured set of behavioural nudges &ndash; deliberate design interventions that surface warnings, disclosures, and friction at the point of order placement. These nudges draw on research in behavioural economics to slow impulsive decisions, encourage risk awareness, and align retail trader conduct with the disclosures that <a href="https://v2.webnotes.in/sebi-investment-management-department/">SEBI</a> mandates. The nudge system became more prominent after SEBI issued its circular on investor protection through technological interventions, and Zerodha expanded the feature set as part of its broader commitment to what it calls &ldquo;responsible trading.&rdquo;</p>