https://v2.webnotes.in/tags/cognito-pms/Recent content in Cognito PMS on WebNotesHugoen-INSun, 17 May 2026 00:00:00 +0000https://v2.webnotes.in/cognito-pms-ppfas/Sun, 17 May 2026 00:00:00 +0000https://v2.webnotes.in/cognito-pms-ppfas/<p><strong>Cognito Portfolio Management Service</strong>, commonly referred to as the <strong>Cognito PMS</strong>, is the SEBI-registered discretionary Portfolio Management Service launched in <strong>October 1996</strong> by <a href="https://v2.webnotes.in/parag-parikh-financial-advisory-services-limited/">Parag Parikh Financial Advisory Services Limited</a> (PPFAS Ltd). Cognito is the strategic predecessor of the PPFAS mutual fund business: it served as the principal vehicle for <a href="https://v2.webnotes.in/parag-parikh/">Parag Parikh</a> &rsquo;s value-investing and behavioural-finance practice from October 1996 until the 24 May 2013 launch of <a href="https://v2.webnotes.in/parag-parikh-flexi-cap-fund/">Parag Parikh Long Term Value Fund</a> (PPLTVF, the predecessor name of PPFCF). Cognito remains operational under PPFAS Ltd for legacy clients but has been <strong>closed to new clients for over a decade</strong>, with the <a href="https://v2.webnotes.in/ppfas-mutual-fund/">PPFAS Mutual Fund</a> AMC&rsquo;s mutual-fund-scheme suite being the principal current vehicle for PPFAS investment management.</p>https://v2.webnotes.in/ppfas-history-1979-to-present/Sat, 16 May 2026 00:00:00 +0000https://v2.webnotes.in/ppfas-history-1979-to-present/<p>The <strong>history of PPFAS</strong> spans more than four and a half decades, from the 1979 founding of a Mumbai-based stock-broking and advisory practice by <a href="https://v2.webnotes.in/parag-parikh/">Parag Parikh</a> at the age of twenty-five, through the 1992 incorporation of the practice as <a href="https://v2.webnotes.in/parag-parikh-financial-advisory-services-limited/">Parag Parikh Financial Advisory Services Limited</a> , the 1996 launch of the Cognito discretionary <a href="https://v2.webnotes.in/parag-parikh-financial-advisory-services-limited/">Portfolio Management Service</a> , the 2011 incorporation of <a href="https://v2.webnotes.in/ppfas-asset-management-private-limited/">PPFAS Asset Management Private Limited</a> , the 2012 set-up of the mutual fund trust, the 2013 launch of the Parag Parikh Long Term Value Fund (subsequently renamed twice and now the <a href="https://v2.webnotes.in/parag-parikh-flexi-cap-fund/">Parag Parikh Flexi Cap Fund</a> ), the watershed of the founder&rsquo;s death in May 2015, the succession of <a href="https://v2.webnotes.in/neil-parikh-ppfas/">Neil Parag Parikh</a> as Chairman and CEO, and the subsequent expansion of the scheme range to seven active funds by February 2026. In May 2025 the flagship became the first actively managed equity scheme in India to cross Rs 1 lakh crore in AUM.</p>https://v2.webnotes.in/parag-parikh/Sat, 16 May 2026 00:00:00 +0000https://v2.webnotes.in/parag-parikh/<p><strong>Parag Parikh</strong> (1954 to 3 May 2015) was an Indian value investor, equity broker, author, and the founder of <strong>Parag Parikh Financial Advisory Services Limited</strong> (PPFAS Ltd) in 1979 and of <strong>PPFAS Asset Management Private Limited</strong> (the asset management company of <a href="https://v2.webnotes.in/ppfas-mutual-fund/">PPFAS Mutual Fund</a> ) in 2011 to 2013. Through his approximately 36-year career in Indian capital markets, Parag Parikh was a foundational figure in the popularisation of long-term value-investing principles in India and one of the earliest Indian advocates of integrating behavioural-finance insights into retail-investor education and portfolio management.</p>https://v2.webnotes.in/parag-parikh-financial-advisory-services-limited/Sat, 16 May 2026 00:00:00 +0000https://v2.webnotes.in/parag-parikh-financial-advisory-services-limited/<p><strong>Parag Parikh Financial Advisory Services Limited</strong> (commonly <strong>PPFAS Ltd</strong>, sometimes referred to simply as PPFAS) is the original <strong>broking and advisory firm</strong> of the broader PPFAS group, founded by <a href="https://v2.webnotes.in/parag-parikh/">Parag Parikh</a> in 1979 and formally incorporated as a public limited company on <strong>12 December 1992</strong> under the Companies Act, 1956. The firm serves as the <strong>sponsor</strong> of <a href="https://v2.webnotes.in/ppfas-mutual-fund/">PPFAS Mutual Fund</a> and holds the substantial majority of the equity of <a href="https://v2.webnotes.in/ppfas-asset-management-private-limited/">PPFAS Asset Management Private Limited</a> (the AMC). The firm&rsquo;s Corporate Identification Number is <strong>U67190MH1992PLC068970</strong>.</p>https://v2.webnotes.in/ppfas-group-structure/Sat, 16 May 2026 00:00:00 +0000https://v2.webnotes.in/ppfas-group-structure/<p>The <strong>PPFAS group structure</strong> denotes the integrated set of corporate entities, operating divisions and educational platforms that together constitute the PPFAS franchise in India. The core consists of three legally distinct entities arranged in the standard three-tier Indian mutual fund framework prescribed under the <a href="https://v2.webnotes.in/sebi-mutual-funds-regulations-1996/">SEBI Mutual Funds Regulations, 1996</a> : the broking and advisory firm <strong><a href="https://v2.webnotes.in/parag-parikh-financial-advisory-services-limited/">Parag Parikh Financial Advisory Services Limited (PPFAS Ltd)</a> </strong> as sponsor; the asset management company <strong><a href="https://v2.webnotes.in/ppfas-asset-management-private-limited/">PPFAS Asset Management Private Limited</a> </strong> as the SEBI-registered investment manager; and <strong><a href="https://v2.webnotes.in/ppfas-trustee-company-private-limited/">PPFAS Trustee Company Private Limited</a> </strong> as the trustee for the mutual fund trust. The mutual fund itself, <a href="https://v2.webnotes.in/ppfas-mutual-fund/">PPFAS Mutual Fund</a> , is a Trust constituted under the Indian Trusts Act, 1882.</p>https://v2.webnotes.in/rajeev-thakkar-ppfas/Sat, 16 May 2026 00:00:00 +0000https://v2.webnotes.in/rajeev-thakkar-ppfas/<p><strong>Rajeev Thakkar</strong> is the <strong>Chief Investment Officer (Equity)</strong> and a Director of <strong>PPFAS Asset Management Private Limited</strong> (the AMC of <a href="https://v2.webnotes.in/ppfas-mutual-fund/">PPFAS Mutual Fund</a> ), and the lead fund manager of the <a href="https://v2.webnotes.in/parag-parikh-flexi-cap-fund/">Parag Parikh Flexi Cap Fund</a> (PPFCF) since its launch on 24 May 2013. Rajeev Thakkar has been associated with the broader PPFAS group since 2001, predating the mutual fund launch by approximately 12 years, and has been the principal continuity figure of PPFAS&rsquo;s investment process through the May 2015 transition following the death of founder Parag Parikh.</p>