Direct Plan Mutual Fund on WebNotes

ET Money

Sat, 16 May 2026 00:00:00 +0000

ET Money is an Indian personal-finance platform and direct-plan mutual fund investment application, operated by Times Internet Limited, a wholly-owned subsidiary of Bennett, Coleman and Company Limited (BCCL), publishers of the Times of India and the Economic Times. Accessible at etmoney.com and through Android and iOS applications, ET Money is structured as a SEBI-registered investment adviser (RIA) under the SEBI (Investment Advisers) Regulations, 2013, alongside complementary AMFI ARN and IRDAI registrations for non-MF distribution. The platform combines direct-plan mutual fund distribution, an automated portfolio-recommendation service (ET Money Genius), insurance distribution, and a personal-expense-tracking module that traces back to the platform’s pre-Times-Internet origins as a personal-finance tracker.

INDmoney

Sat, 16 May 2026 00:00:00 +0000

INDmoney is an Indian financial-services platform and wealth-aggregator, operated by INDmoney Private Limited and accessible at indmoney.com and through Android and iOS applications. The platform combines portfolio aggregation across the investor’s full financial holdings (mutual funds , equity portfolios, Provident Fund, National Pension System, insurance policies, fixed deposits) with direct-plan mutual fund execution, US equity investing under the Liberalised Remittance Scheme, NPS contributions, fixed-deposit distribution, and the INDwealth premium advisory tier for high-net-worth clients. By 2024, INDmoney had disclosed over one crore registered users, positioning it among the largest consumer-facing wealth-management platforms in India alongside Kuvera , ET Money , Groww , and Zerodha Coin .

Kuvera

Sat, 16 May 2026 00:00:00 +0000

Kuvera is an Indian direct-plan mutual fund investment platform and SEBI-registered investment adviser (RIA), operated by Arevuk Advisory Services Private Limited from Bengaluru and accessible at kuvera.in. Founded in 2016 by Gaurav Rastogi and Neelabh Sanyal, Kuvera is one of the earliest and most influential pure-play direct-plan platforms in India and was, at the time of its founding, distinctive for being structured as a SEBI RIA under the SEBI (Investment Advisers) Regulations, 2013 rather than as a mutual fund distributor (MFD) . The RIA structure subjects Kuvera to a statutory fiduciary obligation toward its clients and prohibits the collection of trail commission from AMCs on mutual fund products. The company was acquired by Smallcase Technologies Private Limited in October 2023, creating a combined entity offering thematic equity baskets and direct-plan mutual funds within a unified group structure.