Distribution on WebNoteshttps://v2.webnotes.in/tags/distribution/Recent content in Distribution on WebNotesHugoen-INTue, 19 May 2026 00:00:00 +0000Mutual fund aggregator portal landscape in Indiahttps://v2.webnotes.in/mf-aggregator-portal-landscape/Tue, 19 May 2026 00:00:00 +0000https://v2.webnotes.in/mf-aggregator-portal-landscape/<p>The <strong>Indian mutual fund aggregator portal landscape</strong> consists of multiple platform segments serving different investor needs: broker-affiliated platforms (Zerodha Coin, Groww, Angel One, Upstox, Paytm Money), pure-play direct distributors (Kuvera, ET Money, INDmoney, Scripbox), AMC direct portals (HDFC, SBI, ICICI Prudential, etc.), and the AMFI-coordinated MF Central and MFU platforms. The landscape has evolved rapidly since the early 2010s alongside the broader digitisation of Indian retail investing, with the direct-plan-only model becoming dominant among newer-generation platforms.</p>