EOP regulations 2023 (Execution-Only Platform framework)

Tue, 12 May 2026 00:00:00 +0000

The EOP (Execution-Only Platform) framework is a regulatory architecture established by SEBI (Securities and Exchange Board of India) through circular SEBI/HO/IMD/IMD-POD-1/P/CIR/2023/74, issued on 19 May 2023. The circular formally defines and regulates platforms that facilitate execution of mutual fund transactions in direct plans without providing investment advice, creating a distinct regulatory category for what had previously been a grey area in Indian mutual fund distribution regulation.

Prior to the EOP circular, direct-plan aggregator platforms such as Kuvera , ET Money , MFU , and BSE StAR MF operated either under AMFI ARN holder registrations (as mutual fund distributors without the commission basis) or as SEBI-registered investment advisers (RIAs). The absence of a specific platform category meant that transaction-only platforms faced regulatory uncertainty about their obligations and permissible activities.

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EOP regulations 2023 (Execution-Only Platform framework)