ICICI Prudential Mutual Fund on WebNotes

How to open an ICICI Prudential Mutual Fund direct investing account

Tue, 19 May 2026 00:00:00 +0000

ICICI Prudential Mutual Fund is among India’s top 3 AMCs by AUM, jointly sponsored by ICICI Bank and Prudential plc (UK). The AMC direct portal at icicipruamc.com offers free direct-plan investing.

Conflict-of-interest disclosure. This guide is published by WebNotes Editorial Team for informational purposes. WebNotes has no commercial relationship with ICICI Prudential Mutual Fund. No affiliate commission is earned from account opening or transactions.

Step-by-step procedure

See the procedure infobox above.

ICICI Prudential Mutual Fund

Tue, 12 May 2026 00:00:00 +0000

ICICI Prudential Mutual Fund is an Indian asset management company, formally constituted as ICICI Prudential Asset Management Company Limited, and is consistently one of the two or three largest mutual funds in India by assets under management. The AMC is jointly sponsored by ICICI Bank Limited, India’s second-largest private sector bank, and Prudential plc of the United Kingdom, one of the world’s largest financial services groups. As of March 2024, ICICI Prudential AMC managed assets exceeding Rs 7 lakh crore across over 100 schemes spanning equity, debt, hybrid, passive, and solution-oriented categories.

ICICI Prudential Mutual Fund direct portal

Tue, 12 May 2026 00:00:00 +0000

The ICICI Prudential Mutual Fund direct portal at icicipruamc.com is the AMC-operated investment platform for direct plans of schemes managed by ICICI Prudential Asset Management Company Limited, a joint venture between ICICI Bank Limited and Prudential plc of the United Kingdom. ICICI Prudential AMC is one of India’s three largest AMCs by total AUM, managing equity, debt, hybrid, liquid, and passive schemes across all SEBI scheme categories. The company is listed on NSE (NSE: ICICIPRULI’s parent, but the AMC itself as ICICIPRUMAS as of AMC listing details – the AMC has filed for listing separately) and holds a SEBI registration as an AMC.