https://v2.webnotes.in/tags/icici-prudential/Recent content in ICICI Prudential on WebNotesHugoen-INTue, 19 May 2026 00:00:00 +0000https://v2.webnotes.in/icici-prudential-mf-direct/Tue, 19 May 2026 00:00:00 +0000https://v2.webnotes.in/icici-prudential-mf-direct/<p>The <strong>ICICI Prudential MF direct portal</strong> is the investor-facing online platform of <a href="https://v2.webnotes.in/icici-prudential-mutual-fund/">ICICI Prudential Asset Management Company</a> , offering direct-plan subscription, redemption, SIP management, and folio operations across ICICI Prudential Mutual Fund schemes. Accessible via icicipruamc.com (and the ICICI Pru AMC mobile app), the portal serves one of India&rsquo;s three largest AMCs by AUM.</p> <p>For Indian retail investors holding or considering ICICI Prudential schemes, the direct portal offers TER savings without compromising on scheme access.</p>