ICICI Direct

Mon, 11 May 2026 00:00:00 +0000

ICICI Direct is the retail stockbroking and financial services brand of ICICI Securities Limited, a publicly listed Indian financial services company and a subsidiary of ICICI Bank Limited. ICICI Securities was incorporated in 1995 and launched the icicidirect.com online trading platform in 2000, making it one of the first internet-based stockbroking services in India. The company is listed on NSE and BSE under the ticker ISEC (NSE) and BSE code 541179, having completed an IPO in March 2018. ICICI Direct offers the broadest product range among Indian retail brokers, covering equities, fixed-income instruments, insurance, loans against securities, and research, underpinned by a 3-in-1 account integration with ICICI Bank that links a savings account, trading account, and demat account into a single platform. As of early 2026, ICICI Securities is the largest full-service broker by registered demat accounts, though its NSE-active client count is lower than discount brokers such as Groww, Zerodha, and Angel One, reflecting its higher-cost structure and older, less active client demographic.

ICICI Securities on WebNotes

ICICI Direct