https://v2.webnotes.in/tags/mf-advertising/Recent content in Mf-Advertising on WebNotesHugoen-INTue, 19 May 2026 00:00:00 +0000https://v2.webnotes.in/mf-advertising-disclosure/Tue, 19 May 2026 00:00:00 +0000https://v2.webnotes.in/mf-advertising-disclosure/<p><strong>Indian mutual fund advertising</strong> operates under the <a href="https://v2.webnotes.in/sebi-mf-advertisement-code/">SEBI MF Advertisement Code</a> with extensive mandatory disclosures. The framework ensures investor protection through standardised performance presentation, risk warnings, and the famous &lsquo;Mutual fund investments are subject to market risks&rsquo; statutory warning that appears on every MF advertisement.</p> <h2 id="mandatory-disclosures">Mandatory disclosures</h2> <h3 id="statutory-warning">Statutory warning</h3> <ul> <li>&lsquo;Mutual fund investments are subject to market risks. Please read all scheme related documents carefully.&rsquo;</li> <li>Required on every advertisement.</li> <li>Voice-over for audio / video ads.</li> </ul> <h3 id="performance-disclosure">Performance disclosure</h3> <ul> <li>Standardised trailing returns (1, 3, 5 years, since inception).</li> <li>TRI benchmarking per <a href="https://v2.webnotes.in/tri-benchmarking/">TRI benchmarking rules</a> .</li> <li>Past-performance disclaimer.</li> </ul> <h3 id="risk-o-meter">Risk-O-Meter</h3> <ul> <li><a href="https://v2.webnotes.in/amfi-risk-o-meter/">Risk-O-Meter level</a> prominently disclosed.</li> <li>Scheme-specific risk indicators.</li> </ul> <h3 id="scheme-essentials">Scheme essentials</h3> <ul> <li>TER (direct vs regular).</li> <li>Fund manager name.</li> <li>Investment objective.</li> </ul> <h2 id="prohibitions">Prohibitions</h2> <ul> <li>Guaranteed-return claims.</li> <li>&lsquo;Best fund&rsquo; claims without precise qualification.</li> <li>Selective performance windows.</li> <li>Misleading comparisons.</li> </ul> <p>See <a href="https://v2.webnotes.in/sebi-mf-advertisement-code/">SEBI MF advertisement code</a> for full prohibition list.</p>