AMFI advertisement code

Tue, 12 May 2026 00:00:00 +0000

The AMFI Advertisement Code is a set of rules issued by the Association of Mutual Funds in India (AMFI) that governs the content, presentation, approval, and publication of all advertising and promotional material produced by SEBI -registered asset management companies (AMCs) and their authorised ARN-registered distributors . The code is a mandatory compliance obligation for all AMFI members and is grounded in the AMFI Code of Ethics (ACE) and Best Practice Guidelines (BPG) .

The Advertisement Code aligns with SEBI’s own guidelines on mutual fund advertising and complements other disclosure frameworks including the Risk-O-Meter display requirements and the standardised factsheet template .

Mutual Fund Advertising on WebNotes

AMFI advertisement code