Mutual Fund India on WebNotes

Mutual Funds Sahi Hai

Tue, 12 May 2026 00:00:00 +0000

Mutual Funds Sahi Hai (Hindi: “Mutual funds are the right choice”) is a mass investor education and awareness campaign launched in February 2017 by the Association of Mutual Funds in India (AMFI). It is the largest and most sustained investor education initiative in the history of the Indian mutual fund industry, funded through mandatory contributions from all SEBI-registered asset management companies (AMCs). The campaign is operated under the direction of AMFI’s Investor Education Committee and deployed across television, digital media, radio, print, and outdoor formats, increasingly in regional languages.

Zerodha AMC

Mon, 11 May 2026 00:00:00 +0000

Zerodha AMC Private Limited is a SEBI-registered asset management company (AMC) that forms part of the Zerodha group of financial services companies. Headquartered in Bengaluru, Karnataka, it was granted in-principle approval by SEBI in 2021 and launched its first mutual fund schemes under the Zerodha Fund House brand in 2023. The AMC manages a range of passive and low-cost index-linked schemes distributed primarily through Zerodha’s existing brokerage and investment platforms.

Zerodha AMC represents the group’s most direct entry into the regulated fund management industry, extending the firm’s low-cost philosophy from brokerage to wealth management. The company is sponsored by Zerodha Broking Limited and operates under a trust structure with a separate board of trustees, in accordance with the SEBI (Mutual Funds) Regulations, 1996.

Zerodha Fund House

Mon, 11 May 2026 00:00:00 +0000

Zerodha Fund House is the registered mutual fund brand (the name of the SEBI-registered mutual fund trust) operated by Zerodha AMC Private Limited, a member of the Zerodha group of financial services companies. Launched in 2023, Zerodha Fund House offers a range of passive index funds and debt schemes, distributed primarily through Zerodha’s own Coin platform and the major mutual fund exchange platforms.

The brand name distinguishes the investor-facing mutual fund trust from its asset management company. In Indian regulatory terminology, the AMC manages funds on behalf of the trust, and investors purchase units in the trust’s schemes. Zerodha Fund House is thus the name under which scheme information documents, key information memoranda, and unit confirmations are issued.