Kite nudges framework (behavioural prompts)

Mon, 11 May 2026 00:00:00 +0000

Kite nudges is a behavioural intervention framework integrated into Zerodha’s Kite trading platform, active on both Kite Web and the Kite Mobile app. The framework surfaces contextual alerts and warnings during a client’s order placement flow when the system detects a pattern associated with statistically adverse trading outcomes. The design draws on behavioural economics principles to prompt traders to reconsider specific order characteristics without blocking order submission.

The nudges framework is described in detail in Zerodha’s Z-Connect blog posts and forms part of SEBI’s stated preference for brokers to implement investor protection measures beyond mandatory compliance requirements.

Order Flow on WebNotes

Kite nudges framework (behavioural prompts)