Behavioural finance influence at PPFAS

Sat, 16 May 2026 00:00:00 +0000

The behavioural finance influence at PPFAS is the explicit integration of the academic behavioural-finance literature into the investment philosophy and portfolio decision-making framework at PPFAS Mutual Fund . The doctrine draws principally on the heuristics-and-biases research programme of Daniel Kahneman and Amos Tversky, the irrational-exuberance and narrative-economics work of Robert Shiller, the standard-causes-of-human-misjudgement framework articulated by Charlie Munger, and the behavioural-investing writings of James Montier, and was systematically applied to the Indian equity market by founder Parag Parikh in his 2009 Tata McGraw-Hill book Value Investing and Behavioral Finance: Insights into Indian Stock Market Realities (ISBN 978-0-07-007763-8). The behavioural-finance lens is one of the principal features distinguishing PPFAS from peer Indian asset management companies, the majority of which operate without explicit articulation of behavioural-finance principles in portfolio construction or investor communication.

Robert Shiller on WebNotes

Behavioural finance influence at PPFAS