Upstox on WebNotes

Upstox mutual fund platform

Tue, 12 May 2026 00:00:00 +0000

Upstox’s mutual fund platform is the mutual fund investment feature integrated into the Upstox discount broking application, operated by RKSV Securities India Private Limited (trading as Upstox), accessible at upstox.com and through the Upstox Android and iOS apps. Upstox holds an AMFI ARN registration enabling it to distribute direct plan and regular plan mutual fund schemes from participating AMCs as part of its broader financial services offering.

Upstox is a large Indian discount broker, consistently ranking among India’s top five stockbrokers by NSE-active client count. The company is backed by Tiger Global Management, Ratan Tata, and GIC (Singapore’s sovereign wealth fund).

Indian retail brokers comparison

Mon, 11 May 2026 00:00:00 +0000

India’s retail broking industry has undergone a structural transformation since 2015, accelerating sharply after the COVID-19 pandemic. The number of demat accounts grew from approximately 40 million in March 2020 to more than 150 million by early 2024, adding first-time investors at a pace no other market matched in that period. This growth was catalysed by the rise of discount brokers offering zero or flat-fee brokerage, app-first onboarding, and simplified interfaces that lowered the entry barrier for retail participation in Indian stock exchanges.

Upstox

Mon, 11 May 2026 00:00:00 +0000

Upstox is an Indian discount broker and retail financial services platform, incorporated as RKSV Securities India Private Limited, and headquartered in Mumbai, Maharashtra. Founded in 2009 by Ravi Kumar, Shrinivas Viswanath, and Kavitha Subramanian, the company originally traded as RKSV before rebranding to Upstox in 2016. The company is notable for an early investment by Ratan Tata, chairman emeritus of the Tata Group, and for a US$25 million Series B round by Tiger Global Management in 2019. Upstox is consistently ranked among the top five Indian stockbrokers by NSE-active client count, with approximately 2.5-3 million active clients as of early 2026. The platform is technically oriented, offering a publicly documented third-party developer API that supports algorithmic trading integrations, a feature that distinguishes it from several larger competitors.

Zerodha vs Upstox

Mon, 11 May 2026 00:00:00 +0000

Zerodha and Upstox are two of the leading discount stockbrokers in India, both headquartered in Bengaluru, and both operating a flat-fee brokerage model. Zerodha, founded in 2010 by Nithin Kamath and Nikhil Kamath, is the older and historically larger of the two. Upstox, founded in 2009 by Ravi Kumar and Shrini Viswanath (originally as RKSV Securities), repositioned itself under the Upstox brand in 2016 and received an institutional endorsement when Tiger Global and Ratan Tata invested in the firm in 2019. Both brokers target cost-conscious retail investors and active traders who are comfortable transacting digitally.