Zerodha discount-broker disruption (history)

Mon, 11 May 2026 00:00:00 +0000

Zerodha’s introduction of flat-fee discount brokerage in India in 2010 is widely regarded as the most significant structural disruption to the country’s retail stockbroking industry since equity trading moved online in the late 1990s. Prior to Zerodha, every retail stockbroker in India charged commissions as a percentage of the traded value, an arrangement that had prevailed for decades and that transferred substantial wealth from active traders to intermediaries. Zerodha’s twenty-rupee-per-order flat fee undermined the economic rationale of the percentage-commission model and forced incumbents to respond over the following decade.

Zerodha Disruption on WebNotes

Zerodha discount-broker disruption (history)