Zerodha vs ICICI Direct

Mon, 11 May 2026 00:00:00 +0000

Zerodha and ICICI Direct represent two distinct business models in Indian retail brokerage. Zerodha is an independent, technology-first discount broker founded in 2010 that has never operated a physical branch network or employed a large sales force. ICICI Direct is the retail broking arm of ICICI Securities Limited, itself a subsidiary of ICICI Bank, and has offered equity broking since 2000. The contrast between the two firms is a useful illustration of the structural differences between the discount-broker and bank-backed full-service brokerage models.

Zerodha vs Icici Direct on WebNotes

Zerodha vs ICICI Direct