https://v2.webnotes.in/tags/zerodha-vs-upstox/Recent content in Zerodha vs Upstox on WebNotesHugoen-INMon, 11 May 2026 00:00:00 +0000https://v2.webnotes.in/zerodha-vs-upstox/Mon, 11 May 2026 00:00:00 +0000https://v2.webnotes.in/zerodha-vs-upstox/<p><strong>Zerodha</strong> and <strong>Upstox</strong> are two of the leading discount stockbrokers in India, both headquartered in Bengaluru, and both operating a flat-fee brokerage model. <a href="https://v2.webnotes.in/zerodha/">Zerodha</a>, founded in 2010 by Nithin Kamath and Nikhil Kamath, is the older and historically larger of the two. <a href="https://v2.webnotes.in/upstox/">Upstox</a>, founded in 2009 by Ravi Kumar and Shrini Viswanath (originally as RKSV Securities), repositioned itself under the Upstox brand in 2016 and received an institutional endorsement when Tiger Global and Ratan Tata invested in the firm in 2019. Both brokers target cost-conscious retail investors and active traders who are comfortable transacting digitally.</p>