ICICI Prudential MF direct portal

The ICICI Prudential MF direct portal is the investor-facing online platform of ICICI Prudential Asset Management Company , offering direct-plan subscription, redemption, SIP management, and folio operations across ICICI Prudential Mutual Fund schemes. Accessible via icicipruamc.com (and the ICICI Pru AMC mobile app), the portal serves one of India’s three largest AMCs by AUM.

For Indian retail investors holding or considering ICICI Prudential schemes, the direct portal offers TER savings without compromising on scheme access.

Portal capabilities

Subscription

• Lump sum subscription to any ICICI Pru scheme.
• SIP with monthly debit (NACH or UPI).
• Step-up SIP per ICICI Pru’s framework.
• STP across ICICI Pru schemes.

Redemption and operations

• Lump sum redemption per applicable NAV .
• SWP, switch, folio consolidation.

Account management

• KYC, nominee, bank, address updates.
• Consolidated Account Statement (CAS) and capital gains views.

Direct plan benefit

Direct plans offer 0.5 to 1.5 percentage point lower TER than regular plans:

For ICICI Pru flagship schemes:

Comparison with other channels

See also

• Mutual funds in India
• ICICI Prudential Mutual Fund
• Direct plan vs regular plan
• Total Expense Ratio (TER)
• Applicable NAV (cut-off rule)
• SIP
• SBI MF online direct portal
• HDFC MF online direct portal
• Axis MF direct portal
• Kotak MF direct portal
• Aditya Birla Sun Life MF direct portal
• Nippon India MF direct portal
• Zerodha Coin
• Groww Mutual Funds
• Kuvera
• Consolidated Account Statement (CAS)
• AMFI

External references

• ICICI Prudential Mutual Fund
• AMFI India
• SEBI

References

1. SEBI (Mutual Funds) Regulations 1996.
2. AMFI Best Practice Guidelines.
3. ICICI Prudential AMC corporate disclosures.